Glocal – What is in a word?
Glocal or more frequently Glocalization is a word now in more common usage that has, surprisingly, been around for almost 2 decades. According to Wikipedia it was coined a generation ago by Dr. Manfred Lange in Bonn, Germany in 1990 while preparing for the Global Change Exhibition. He was interested in the interaction between local, regional and global interactions hence coining the term GLOCAL.