What are baby boomers looking for ?
Today instead of approaching midlife with the obligations of work and family, baby boomers are looking to a second half they pretty much design as they wish. This marriage fits their goals in ways a salaried job rarely could. Some work full-time, but some work part of a day, week, month, or year. Many are pursuing work similar to what they did when employed, while others are staking out entirely new careers. The obstacles that post-50s face in starting a business are not substantially different from those anyone else faces when becoming self-employed. No wonder the U.S. Small Business Administration is finding the ages of start-up entrepreneurs is trending older. I know of a friend who after a 30-year career as a journalist found his work shifting from working on articles to working with administrators. Three years later, between the studio sales, galleries that carry his work, annual crafts shows, his Web site and some great publicity his business is growing well. Read also: retirement planning